Apparently it's Blog Action Day. It's the first I've heard of it, but it sounds like a worthy cause indeed - it's focussing on the issue of Poverty.
I'm not going to pontificate on it, or make crass links to the standards of the finances of the Frecheville Blades (though in-game 'donations' are always welcome!!), but I thought it worthy of a heads-up here. And thanks to The Brainy Gamer for my heads-up.